Window pack with hinged lid
Retail packaging was to be developed for the relaunch of a lifestyle product. Packaging that could be displayed hanging at the POS, but could also be supplied without a hanger was required. A window was needed on the rear of the pack so that the different colours and textures of the products could be perceived by consumers without the packaging being opened.
Folding packaging was developed and a separate piece of cardboard with a hook inserted into this. The hook was attached to the rear of the packaging in such a way that it could be pushed out when needed. The rear window was glued with PVC; a corresponding window was punched in the carton blank.
Folding packaging: 5 colour offset printing + dull matt varnish
cardboard hook: 1 colour offset printing on both sides.
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