Retail packaging with flexible hook

Window pack with hinged lid

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  • The task:

    Retail packaging was to be developed for the relaunch of a lifestyle product. Packaging that could be displayed hanging at the POS, but could also be supplied without a hanger was required. A window was needed on the rear of the pack so that the different colours and textures of the products could be perceived by consumers without the packaging being opened.

  • The solution:

    Folding packaging was developed and a separate piece of cardboard with a hook inserted into this. The hook was attached to the rear of the packaging in such a way that it could be pushed out when needed. The rear window was glued with PVC; a corresponding window was punched in the carton blank.

  • Im Detail:

    Folding packaging: 5 colour offset printing + dull matt varnish
    cardboard hook: 1 colour offset printing on both sides.

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Keywords for this packaging solution: Folding box, Finishing techniques, Packaging development, Printing, Finishes, Textilien, Lifestyle